2000trees and Arbor Ales Beer Can

I collaborated with the alternative rock festival 2000trees and Bristol-based Arbor Ales to illustrate the identity for a limited-edition session pale ale, called 'Holding Out for A Beero'.

Drawing inspiration from Greek mythology, the design features a winding Hydra-inspired creature constructed using a modular tile system.

This flexible design approach allowed the artwork to be seamlessly scaled from tactile beverage packaging to A3 promotional prints, delivering a cohesive brand experience across the festival site and local retailers.