Live Nation Murals
I was commissioned by Live Nation to apply my signature stained-glass illustration style to a multi-state festival activation for Washington state-based winery Chateau Ste. Michelle .
The tour spanned three major US music events: Two Step Inn (Texas), Governor’s Ball (New York), and III Points (Florida).
Responding to an "eclectic and irreverent" brief, I developed a series of murals for bespoke brand pavilions and site-specific photo-wall installations.
A primary design challenge lay in the co-branding requirements; each of the three festivals possessed its own distinct identity, meaning the photo-wall graphics had to seamlessly combine Chateau Ste. Michelle’s core brand assets with the highly varied visual languages of each specific event.
The final assets utilised a bold, geometric layout to deliver a cohesive, contemporary identity that successfully drove audience engagement across the entire festival circuit.
Main mural used in the bar area
Chateau Ste Michelle bar pavilion at Two Step Inn festival, Georgetown, Texas. Photo by Alison Narro.
Mural in-situ at Two Step Inn festival. Photo by Alison Narro
Inside the pavilion. Photos by Roger Ho
Mural for the glazed arch
Arch mural in-situ at Two Step Inn festival. Photo by Alison Narro
Two Step Inn photo-wall mural design.
Two Step Inn photo-wall mural in situ. Photo by Alison Narro.
Two Step Inn photo-wall mural in situ. Photo by Roger Ho.
Two Step Inn photo-wall mural in situ. Photo by Roger Ho.
Governor’s Ball photo-wall mural design.
Governor’s Ball photo-wall mural in situ. Photo by Jeremy Cohen.
Governor’s Ball photo-wall mural in situ. Photo by Jeremy Cohen.
Governor’s Ball photo-wall mural in situ. Photo by Jeremy Cohen.
III Points festival photo-wall mural design.